Donohue explained that even in MT 2K22 the past three years, the three seasons that I’ve been in, my conversations have been vastly different from the way they were before the league’s launch. Kirk Lacob, Warriors Assistant Director of Operations, recently told me that esports was “absolutely beginning to mature”.
Donohue describes the benefits of a league run from the NBA office in regards to recruiting partners. “The benefit that comes with being the NBA 2K brand, is that we have amazing relationships with many of this partners, and we tend to hold their hands and navigate eSports. We also assist them in understanding how they can tap into eSports to increase the visibility of their brands.”
Another advantage for companies which the NBA 2K League has, is that it is one that is easily understood. Donohue notes that esports might be a challenge for consumers. “Esports are a casual game where you don’t need to participate to play to enjoy the games. If you are a basketball expert, you’ll be able to Buy NBA 2K22 MT understand.”
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Another advantage for companies which the NBA 2K 2 years, 8 months ago
