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The Right Solution to Grow Your Business Using this Powerful Brand, Audience and Content-Marketing Tool

We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what many people still believe, Instagram isn’t just a fun app where you can post food, holiday and family pics.

Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.

A note of caution: there are several people on the market who promise to grow your Instagram followers by the thousands, but beware. Many of them use fake accounts developed by bots to inflate your numbers.

These kinds of followers have zero value. In fact, they can even be dangerous, wanting to steal your password or photos or infect you with a virus.

According to the data security company Imperva, these bad bots account for 28.9 per cent of bots on Instagram.

The best way to build your Instagram followers is by being authentic to your brand and your audience.

Here are 3 tips to help you to get real Instagram followers:

1. Tell a Story with Hashtags

It’s great to use your organization name as a hashtag, but you have to think beyond that.

To be able to use your Instagram posts to obtain followers, use other hashtags that tell the story of the image you’re sharing. You intend to start a conversation if you are sharing posts for things like:

? Events

? Promotions

? Contests

? Product launches

A good example of a brandname who does this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage visitors to gather and share their chips, and also to use the hashtag if they share photos of their meetups.

By using engaging, relevant hashtags, you can be discovered in Instagram searches and hopefully build up followers on Instagram.

2. Get Creative

Instagram is about photos, so many people think of the caption being an afterthought.

Don’t neglect the image caption! You will generate engagement and promote sharing through the use of descriptive words that will engage, inspire and entertain your followers.

Here are some suggestions to help you build up followers on Instagram with your posts:

? Use questions in your caption. Write
cheap instagram followers at the beginning of the post in order that people see it first.

? Get personal together with your post. Tell a tale about yourself, or how your product helped or inspired another person.

? Ask people to tag others. Asking people to tag three of their best friends or tagging someone they’re grateful for brings other potential followers into the equation.

A great example of a brandname that does personal posts well may be the @NatGeo Instagram account.

They create breathtaking Instagram Stories with informative captions to teach an individual on the plight of animals around the world.

Remember with regards to using Instagram posts to get followers, it’s about being authentic. Avoid questions in every single post or tell an individual story that isn’t genuine.

3. Go Local

One of the best methods to build your Instagram followers is to get to know your neighbours!

Whether you’re creating Instagram ads or desire to promote your event in a particular area, you can see what’s happening near you by visiting the search page and simply clicking the Places tab.

Type in the location to start to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment or even an emoji and follow the person if you like what you see. Hopefully, this will be the start of a natural interaction.